Why Bonds Matter in Investing

Stocks usually dominate investing conversations, but bonds deserve a place in almost every portfolio. Unlike stocks, which can fluctuate significantly from year to year, bonds offer a steady and predictable return. They are designed to smooth out the ride, reduce volatility, and give investors confidence to stay invested during market downturns.

For retirees, bonds can serve as a reliable source of income. For those still building wealth, bonds can prevent overreactions when the stock market turns ugly. Their role is less about growth and more about balance.

💡 Did You Know?

​Government of Canada bonds are considered the “risk-free benchmark” in Canadian finance. Every other investment is measured against them in terms of risk and return.

Understanding Bonds

At its core, a bond is a loan. When you buy a bond, you are lending money to the issuer — typically a government or a corporation. In exchange, the issuer promises two things:

  1. They will pay you regular interest, known as the coupon, for the life of the bond.

  2. They will return the principal (your original investment) when the bond reaches its maturity date.

For example, if you buy a $5,000 Government of Canada bond with a 3% coupon and a 5-year maturity, you will receive $150 in interest each year for five years. At the end of year five, you get your $5,000 back.

Key Concepts Every Investor Should Know

  • Coupon: The fixed annual payment you receive, expressed as a percentage of the bond’s face value.

  • Yield: The actual return you earn, which depends on the price you paid for the bond and the coupon payments you receive.

  • Maturity: The date when the issuer returns your principal. Bonds can range from very short-term (less than a year) to long-term (30 years or more).

  • Credit rating: A score that reflects the issuer’s ability to pay you back. Government of Canada bonds carry the highest rating, while lower-rated corporate bonds pay more interest to compensate for higher risk.

Types of Bonds in Canada

  • Government of Canada bonds are the safest and form the backbone of Canada’s fixed-income market.

  • Provincial bonds carry slightly higher risk and therefore offer a bit more yield.

  • Corporate bonds pay even more but come with the risk that the company could default.

  • Strip bonds do not make annual coupon payments; instead, they are sold at a discount and pay the full face value at maturity.

  • Real Return Bonds (RRBs) are linked to inflation, so the value of your payments rises with the cost of living.

How Bonds Fit Into a Portfolio

The role of bonds changes as you move through your financial journey.

  • During your growth years, bonds usually play a minor role. Most investors focus on equities, which historically offer higher long-term returns.

  • As you approach financial independence, bonds can reduce portfolio volatility. This keeps you invested during market swings and helps you avoid panic selling.

  • In retirement, bonds provide income and, more importantly, protect you from the risk of selling stocks at a loss when you need cash.

Bonds also play a natural role in the bucket strategy for retirement: they often fill the short-term bucket (one to five years of spending), while stocks handle the long-term growth bucket.

How to Actually Buy Bonds

Buying a bond is simpler than many think, but the way you buy will impact how easily you can access your money later.

If you choose individual bonds, you typically purchase them through the “Fixed Income” or “Bonds” section of your brokerage account. You’ll select the issuer, the maturity date, and the coupon rate. Once purchased, the bond will pay interest until maturity, at which point you will receive your principal back. However, liquidity is limited: if you want to sell before maturity, you may have to accept a lower price.

By contrast, bond ETFs trade just like stocks. If you need to raise cash, you can sell them instantly on the exchange during market hours. This liquidity makes them very flexible, especially for DIY investors who may want to rebalance portfolios quickly or respond to market opportunities. The trade-off is that ETFs don’t mature; their price moves with interest rates and market demand, so you don’t have the certainty of getting your exact principal back on a set date.

If you prefer simplicity, a bond ETF can be purchased with a single click by entering its ticker (for example, ZAG.TO) and the number of units you want to buy.

Risks of Bonds

Bonds are often marketed as “safe,” but that doesn’t mean they are risk-free.

  • Interest rate risk: When rates rise, bond prices fall. This matters most if you sell before maturity or hold ETFs that are marked to market daily.

  • Credit risk: Corporate issuers can default, making their bonds worthless. Government of Canada bonds are virtually default-free.

  • Inflation risk: Fixed coupon payments lose purchasing power if inflation is higher than the bond’s yield.

  • Liquidity risk: Individual bonds can be difficult to sell quickly. Bond ETFs trade easily, but their prices are subject to fluctuations.

  • Reinvestment risk: When bonds mature or coupons are paid, you may be forced to reinvest at lower interest rates, reducing your overall return.

Bonds vs Alternatives

Bonds vs. GICs
GICs guarantee your return and are insured, but your money is locked until maturity. Bonds offer flexibility, as they can be sold before maturity, although this may result in a loss.

Bonds vs. Dividend Stocks
Dividend stocks can outpace inflation and grow over time, but their prices swing with the market. Bonds offer predictability, but with limited upside.

Bonds vs. Cash or HISA ETFs
Cash provides safety and liquidity but little return. Bonds strike a middle ground by offering income.

Bonds vs. Bond ETFs
Individual bonds provide certainty (par value at maturity), while ETFs offer diversification, modest growth potential, liquidity, and no maturity date.

Summary Table

Investment Type

Pros

Cons

Examples

Bonds (individual)

Predictable coupon, principal returned at maturity

Higher minimums, harder to sell

Gov’t of Canada 5-year bond

Bond ETFs

Diversified, liquid, low minimum to invest

No fixed maturity, MER drag

ZAG, VAB, XBB

GICs

Higher guaranteed rate today, CDIC insured

Locked in, no liquidity

5-year GIC ladder

Dividend Stocks

Growth + income, tax-advantaged dividends

Higher volatility, no guarantee

RY, TD, BCE

Cash / HISA ETFs

Immediate liquidity, no risk

Low returns, inflation eats value

CASH.TO, PSA.TO

Two Approaches to Bonds in a Portfolio

There’s no universal answer to the question of “how much should I hold in bonds?” The answer depends on your investment philosophy. Broadly speaking, there are two camps: the traditional safe model used by most of the financial industry, and the DIY aggressive model followed by many self-directed investors.

The Safe Model (Industry Standard)

The safe model is based on the principle that risk should decline with age. Financial advisors often recommend the classic 60/40 portfolio (60% equities, 40% bonds) or the simple rule of thumb: “your age in bonds.” At 30, you might hold 30% bonds; at 60, that climbs to 60%. The goal here isn’t to maximize return — it’s to achieve peace of mind.

The advantage of this approach is emotional stability. Investors following this model are less likely to panic during downturns because the bond allocation softens the blow. The downside is that returns are muted. Over decades, bonds compound at a much lower rate than equities, which means you may reach retirement with a smaller nest egg.

The DIY Aggressive Model

On the other side, many DIY investors argue that bonds are unnecessary during the wealth-building years. They point to the historical performance gap between equities and bonds: over the long run, equities deliver far higher returns. In this model, . An emergency fund, on the other hand, provides stability for short-term needs, while the bulk of the portfolio remains invested in equities.

The trade-off is volatility. Portfolios heavy in equities can fall sharply in a downturn. DIY investors who follow this model must have the discipline to stay invested when markets fall, trusting that equities will recover and continue compounding over time.

Side-by-Side Comparison

Category

Safe Model (Industry Standard)

DIY Aggressive Model

Allocation Style

Rule of thumb: “Age in bonds” or balanced 60/40 portfolio

Heavy equity focus (80–100% equities until late 50s or beyond); bonds or GICs only for cash flow

Pros 👍

Smooths out downturns, protects capital, emotionally easier to stick with

Higher compounding, dividends + growth drive wealth, simple if equity-focused, can help achieve your goals faster

Cons 👎

Lower long-term returns, yields may lag inflation, can feel too conservative, it will take longer to achieve your goals

Volatility can be gut-wrenching, discipline required, unsuitable for the risk-averse

Best For

Investors who value stability and prefer advisor-style management

DIY investors with high risk tolerance and long horizons

The Wealth Impact of Allocation

To see how the mix of equities and bonds affects long-term wealth, consider a $100,000 portfolio invested for 20 years. Equities are assumed to grow at 10% annually, while bonds return 2% annually.

  • 100% Equity: 💰 $672,750

  • 80/20 mix: 💰 $501,864

  • 60/40 mix: 💰 $372,756

  • 40/60 mix: 💰 $275,623

  • 20/80 mix: 💰 $202,859

📊 Chart: Portfolio Growth Over 20 Years

Bonds in Decumulation: Managing Sequence-of-Returns Risk

Building wealth is only half the journey — spending it wisely in retirement is the other half. The greatest risk retirees face is not the average return, but rather the sequence of returns. If a market crash happens in the early years of retirement, while withdrawals are being made, the portfolio may never recover.

This is where bonds shine. They provide a buffer of stability, allowing retirees to withdraw from a safer pool of assets instead of selling stocks at a loss. Many retirees use a bond or GIC ladder to cover their living expenses for three to five years. This buys time for equities to recover after downturns and protects against running out of money too soon.

Example: Retiring With $1,000,000

Let’s compare two retirees, both withdrawing $40,000 per year (4% of the initial portfolio):

  • Retiree A holds 100% equities.

  • Retiree B holds 60% equities and 40% bonds.

10-Year Example (Scenario: -10% in Year 1, then alternating +8% / +10% Equities, +2% Bonds)

Year

Market Return (Equity)

Retiree A (100% Equity)

Retiree B (60/40)

1

-10%

$860,000

$908,000

2

+8%

$888,800

$918,560

3

+10%

$937,680

$943,587

4

+8%

$972,694

$960,950

5

+10%

$1,029,964

$995,596

6

+8%

$1,072,361

$1,021,236

7

+10%

$1,139,597

$1,067,508

8

+8%

$1,190,765

$1,103,183

9

+10%

$1,269,841

$1,163,474

10

+8%

$1,331,429

$1,211,280

💡 Did You Know?

​In retirement, bonds aren’t about maximizing return. They are about buying time and stability. By acting as a shock absorber during downturns, they protect retirees from the devastating effects of poor early returns, ensuring that their money lasts as long as they do.

Practical Considerations for Canadians

Tax Treatment
Unlike dividends (which benefit from the dividend tax credit) or capital gains (which are 50% taxable), interest income is fully taxed. That makes bonds most efficient inside registered accounts like RRSPs, RRIFs, TFSAs, or FHSAs. In taxable accounts, bonds can drag after-tax returns lower compared with dividend-paying equities.

Bond Laddering (Simplified)
A common retirement tool is a bond or GIC ladder: instead of putting everything into a single maturity, you spread your money across different terms — for example, 1-, 2-, 3-, 4-, and 5-year GICs. Each year, one matures, giving you liquidity while the rest keep earning. This reduces reinvestment risk and provides predictable cash flow.

Global Bonds and Currency Risk
Some bond ETFs include exposure to U.S. Treasuries or global bonds. While this can diversify across economies, it also introduces currency risk. Most Canadian investors stick to CAD-denominated bonds or currency-hedged ETFs to avoid exchange-rate fluctuations.

Final Thoughts

Bonds aren’t meant to make you rich; they’re intended to help you stay rich. They smooth the ride, reduce volatility, and keep you invested when the stock market tests your patience.

Whether you prefer the “safe” model or lean toward the more aggressive DIY approach, the right balance depends on how much risk you can stomach and how close you are to needing your money.

At the end of the day, stocks build wealth, bonds preserve it.

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