The Investing Mistakes No One Notices Until It’s Too Late
Most investing mistakes aren’t dramatic.
They don’t blow up portfolios overnight.
They don’t make headlines.
They don’t feel reckless in the moment.
Instead, they slow progress quietly — year after year — until one day you look back and wonder why building wealth felt harder than it should.
The biggest risk for most investors isn’t choosing the wrong ETF or missing the perfect stock.
It’s making a series of reasonable-sounding decisions that interrupt compounding.
This article breaks down the most common — and costly — investing mistakes, not as tactics to optimize, but as behaviours to avoid. The goal isn’t perfection. It’s building a simple, intentional plan that survives market cycles and gives compounding the time and space it needs to work.
Mistake #1: Switching Strategies Too Often
Every investing strategy looks brilliant at some point — and disappointing at others.
→ Growth shines in bull markets.
→ Income feels comforting during volatility.
→ Defensive strategies look smart right before recoveries.
Evolving a strategy is normal. Portfolios should mature as goals, timelines, and portfolio size change. The mistake isn’t evolution — it’s wholesale switching without calculated long-term intention.
A reactive rotation like below doesn’t just change returns — it resets compounding behaviourally:
growth → income → defensive → back to growth
Not mathematically.
Behaviourally.
Reactive changes are driven by discomfort, not design. They abandon strategies at the exact moment they’re supposed to feel uncomfortable — and re-enter others after they’ve already worked.
Compounding rewards staying power — not mid-cycle cleverness.
💡 Did You Know?
Strategy evolution is slow, planned, and boring.
Strategy switching is fast, reactive, and expensive.
Mistake #2: Holding Too Much Cash “Just in Case”
Cash feels safe.
→ It lowers anxiety.
→ It creates optionality.
→ It gives the feeling of control.
But permanent cash is one of the most damaging long-term positions an investor can hold.
Why Investors Hold Too Much Cash
Most investors don’t hold excess cash because of a plan. They hold it because:
→ markets feel expensive
→ volatility feels uncomfortable
→ they’re waiting for clarity
→ they want to “be ready”
Cash becomes an emotional buffer — not a financial strategy. The problem is that waiting has a cost, even when nothing feels wrong.
Cash Has a Silent, Predictable Outcome
Cash that sits idle:
→ loses purchasing power to inflation
→ delays compounding
→ lowers long-term CAGR
→ creates hesitation during market pullbacks
Unlike volatility, this loss is guaranteed.
Cash Is a Tool — Not a Default Position
Cash is useful only when it has a job and a timeline:
→ emergency fund
→ near-term expenses
→ planned purchases
→ known liabilities
When cash exists “just in case,” it quietly becomes a long-term allocation by accident. That’s when it turns from safety into drag.
If Liquidity Is Required, Cash Isn’t the Only Option
If money must remain liquid but doesn’t need to be risk-free:
→ money market ETFs
→ short-duration bond ETFs
These ETFs can reduce inflation drag without pretending to be growth assets. They are not solutions to volatility — they’re solutions to doing nothing.
The Correct Mental Model
Cash must earn its place in the portfolio. A retirement cash bucket is one model that is intentional.
If it doesn’t have a defined purpose and timeframe, it’s not protection — it’s indecision.
💡 Did You Know?
Cash is the only asset class that guarantees a loss of purchasing power over time.
Mistake #3: Chasing Income Too Early
Income feels productive — because it pays you now.
Dividends arrive.
Distributions hit your account.
It feels like progress.
But during the wealth-building phase, income changes the math in ways most investors underestimate.
The 2X Problem Income Creates
Most investors want the same thing, whether they say it or not:
That’s how wealth is actually built.
Growth-focused | Dividend-focused | |
|---|---|---|
Feeling | risky | safe |
2X Timeline | ~8–9 years | ~12–14 years |
$1M Timeline | ~16–18 years | ~24–28 years |
That’s an extra decade to reach the same destination.
Income portfolios:
→ cap upside by design
→ redirect returns into cash instead of reinvestment
→ reduce compounding exposure
Most high-yield stocks and income ETFs are built to pay, not to compound.
The few that do both are usually obvious only after the compounding has already happened.
Wealth first.
Income later.
With DRIP on (re-invested dividends), the returns still don’t compare when you chase yield.
As for Covered Call ETFs, the products are new and usually don’t rely on dividends but rather leveraged and covered calls. It’s considered income within the community, but it’s not your typical income. I refer to it as Active Income and the performance could be worth considering.
Caveat: CC ETFs are very recent and lack data during all cycles of a market.
💡 Did You Know?
Income stocks that can still double (2X) are rare — and hard to identify in advance.
Mistake #4: Overcomplicating the Portfolio (Without a Structure)
Overcomplication doesn’t come from what you hold. It comes from not knowing the role each holding plays.
This applies equally to:
→ ETFs
→ individual stocks
→ crypto
→ thematic or alternative investments
Different vehicles — same behavioural failure.
The Behavioural Trap of “One Ticker”
A single broad ETF may hold thousands of companies, but the investor experiences:
→ one price
→ one chart
→ one daily movement
Psychologically, that feels like: “All my eggs are in one basket.” Even when it’s not. That discomfort pushes investors to add more holdings — not because diversification is missing, but because conviction is.
Mixing Assets Without Roles
The same issue appears when investors combine:
→ core equity ETFs
→ growth stocks
→ crypto allocations
→ thematic or speculative ETFs
Without structure, everything lives in the same mental bucket.
That’s how:
→ crypto volatility feels like a threat to the entire portfolio
→ a speculative ETF starts being treated like a core holding
→ hype quietly rewrites position sizing
When roles aren’t defined, volatility spreads emotionally across the portfolio.
Structure Is the Antidote to Hype
Every holding — ETF, stock, or crypto — needs a job.
One effective way to enforce discipline is to organize by function, not by instrument:
👉 Foundations – core anchors (broad ETFs, long-term compounders)
👉 Stable – lower-volatility or income-oriented holdings
👉 Engine – primary growth drivers
👉 Speculative – optional upside bets (crypto, themes, sized small by design)
This framework works regardless of what you invest in. What matters is how each position is allowed to behave. Structure keeps excitement contained — before emotion takes over.
The percentage is based on your appetite for volatility impact but it doesn’t have to be about bonds ratio as is usually highlighted by the financial industry.
Simplicity isn’t fewer holdings. It’s fewer unplanned decisions.
With this framework in place, you can then start leveraging rebalancing.
💡 Did You Know?
Most portfolio blowups don’t come from bad ideas — they come from speculative positions escaping their bucket.
Mistake #5: Not Putting All Your Money to Work
For years, investors had valid excuses.
→ Trading commissions made small purchases inefficient
→ Fractional shares didn’t exist
→ Cash sat idle waiting to be “worth investing”
That world is gone. The investing landscape has changed dramatically — but much of the advice hasn’t.
The Old Problem | The New Reality |
|---|---|
Fees Forced Inefficiency. | Friction Is (Mostly) Gone. |
Small purchases triggered flat commissions. | |
Investors waited to accumulate cash. | fractional shares let every dollar get invested. |
Compounding started later than it needed to. | broad ETFs can be bought in tiny increments. |
Idle cash was unavoidable. | The real mistake is no longer fees. It’s delay. |
Fractional Shares Changed the Game
You no longer need:
👉 round numbers
👉 full share prices
👉 “enough to make it worth it”
Every dollar can be deployed immediately.
That means:
✔️compounding starts sooner
✔️cash drag shrinks
✔️progress accelerates quietly
Just money that never got a chance to compound.
The Modern Rule: Put your money to work as soon as it’s available — unless you have a clear short-term reason not to.
Investors holding large cash positions in anticipation of a downturn are in a different category.
💡 Did You Know?
In a world of commission-free trading and fractional shares, idle cash is often the biggest performance drag in a portfolio.
Mistake #6: Letting Emotions Override the Plan
Emotions don’t trip investors because they’re inexperienced. They trip investors because there’s no strong plan to anchor decisions.
Everyone feels fear, regret, and FOMO — even experienced investors. The difference is whether those emotions are allowed to change behaviour.
The Real Issue Isn’t Emotion — It’s the Absence of a Plan
Without a plan, questions like:
“Why am I lagging this year?”
“Everyone else seems to be doing better — should I change something?”
lead to reactive decisions. With a plan, they lead to evaluation.
Emotion doesn’t disappear with experience. It becomes easier to ignore when rules exist.
A Real Example: Market Rotation
The 2025 Canadian stock market is a good example.
If you avoided energy, were underweighted in banks, or stayed only in “comfortable” areas, you likely tracked behind the market. Not because your strategy was wrong — but because markets rotate.
Every year rewards something different. A plan accepts that some years you will lag — by design.
👉 Without a plan, lag feels like failure.
👉 With a plan, it’s expected.
Intentional Changes vs Emotional Overrides
Changing a plan isn’t a mistake. Changing it reactively is.
👍 The healthy process is to review on a schedule, adjust slowly, and accept short-term underperformance.
👎 The unhealthy process is to chase last year’s winners, react to headlines, and explain changes after the fact.
The difference isn’t intelligence. It’s intentionality. A strong plan doesn’t remove emotion. It prevents emotion from making decisions.
💡 Did You Know?
Most long-term underperformance comes from abandoning a reasonable plan — not from starting with a bad one.
Mistake #7: Confusing Risk With Volatility
Many investors say: “I want income and low risk.”
What they usually mean is: “I want equity returns without equity volatility.”
That’s the mistake. It’s an impossibility.
The Problem Starts With the Word “Risk”
In everyday investing language, risk is often used poorly. When investors say
“This is too risky”
“I want lower risk”
“I want something safer”
What they usually mean is: “I don’t want my portfolio value to move up and down.”
That’s not risk. That’s volatility. And volatility is non-negotiable when investing in equities.
The Core Reality Most Investors Avoid
Here’s the uncomfortable truth:
All equities are volatile
All equities will drop in a crash
Nothing in equity markets is “safe” in the short term
There is no literal safe equity, or low-volatility equity in a crisis. Trying to design one is a contradiction. Volatility is not a design flaw. It’s the price of admission.
The Fixed Income Illusion (Especially Bond ETFs)
Another common mistake is assuming: “Bond ETFs are safe, so this reduces risk.”
Bond ETFs:
→ trade on the secondary bond market
→ fluctuate with interest rates
→ reprice daily
→ can and do drop during stress
They are not the same as:
→ holding an individual bond to maturity
→ receiving a guaranteed coupon and principal
A bond ETF has:
→ no maturity date
→ no guaranteed principal
→ real price volatility
Treating bond ETFs as “safe cash-like assets” is a misunderstanding — not a strategy.
Income Does Not Remove Volatility
Income strategies don’t eliminate volatility. They smooth out cash flow, but do not protect capital during crashes, and do not prevent drawdowns.
In a market selloff, dividend stocks fall, income ETFs fall, high-yield assets fall. Nearly every assets fall except cash.
Income doesn’t protect against volatility. It just pays you while you endure it.
Volatility Is the Variable You Manage — Not Eliminate
The real job of an investor is not to avoid volatility. It’s to understand it, expect it, survive it, and stay invested through it.
Volatility is the tax you pay for long-term equity returns, compounding, and growth beyond inflation.
Trying to engineer it away usually means lowering returns, adding false comfort, and creating disappointment later.
The Correct Mental Model
If you want:
SAFETY | GROWTH |
|---|---|
You accept low returns | You accept volatility |
There is no third option. Once you accept that nothing is safe in a crash, you stop searching for fake safety — and start building plans that actually survive reality.
💡 Did You Know?
Every major equity market crash has pulled down all equity-based strategies — growth, value, dividends, and income alike.
The difference between success and failure wasn’t what people owned.
It was whether they stayed invested.
Mistake #8: Confusing Activity With Progress
One of the easiest ways to sabotage long-term investing is to stay too busy. Activity feels productive. Action feels responsible. Doing something feels better than doing nothing.
But most of the time, activity has nothing to do with progress.
Why Investors Feel the Need to Act
Here is what’s happening out in the world;
→ Markets move every day.
→ Prices update constantly.
→ News flows nonstop.
→ Apps are designed to pull your attention.
So investors think:
“I should check this”
“I should adjust something”
“I should react”
But price movement alone is not information. It’s noise — unless something fundamental has changed.
Progress Comes From Businesses — Not Price Charts
Stocks represent ownership in businesses. Businesses don’t change daily. They change quarterly.
That’s why the only moments that truly matter are:
→ earnings reports
→ guidance updates
→ balance-sheet changes
→ strategic shifts
These arrive during earnings calls, not random trading days. If the business hasn’t changed: there’s nothing to fix, nothing to rebalance, and nothing to react to.
Watching prices between earnings mostly creates anxiety — not insight.
What Disciplined Activity Actually Looks Like
A structured approach is boring — by design:
Portfolio assessment aligns with earnings
→ Did the company deliver as expected?
→ Has the thesis changed?
→ Is management still executing?
Allocation reviews happen on a schedule
→ Quarterly
→ Semi-annually
→ Annually
Changes are slow and intentional. Between those moments, you DRIP dividends, you invest new contributions, and you do nothing else.
That’s not neglect. That’s discipline.
The One Legitimate Exception: Market Shifts in Individual Stocks
There is one situation where attention between earnings matters — individual stock-specific market shifts. These are not about daily price wiggles. They’re about unusual activity.
Signals to pay attention to:
👉 sudden, sustained spikes in trading volume
👉 price moves far outside normal ranges
👉 news tied to regulation, litigation, M&A, or structural change
High volume matters because volume confirms that something real may be happening. Price moves without volume are often noise. Price moves with volume usually mean the market is reacting to new information.
Tools Are for Monitoring — Not Reacting
Using tools like Yahoo Finance makes sense only for tracking earnings dates, monitoring major news, or setting volume alerts.
The purpose isn’t to trade constantly. It’s to answer one question: “Has something fundamentally changed that invalidates my thesis?”
If the answer is no change, you do nothing. If there is a significant change, you review, you reassess, and you decide intentionally. Not emotionally. Not urgently.
The Hidden Cost of Constant Activity
Over-monitoring leads to:
→ overtrading
→ selling too early
→ chasing recent performance
→ interrupting compounding
Most investors don’t fail because they chose bad investments. They fail because they never let good ones finish their work.
💡 Did You Know?
Most long-term gains come from a small number of decisions made correctly — and a large number of decisions never made at all.
Investing success is less about “how often you act”, and more about “how rarely you interfere”.
Mistake #9: Not Understanding What CAGR Actually Measures
This is the hardest mistake to fix — not because investors don’t care, but because the system isn’t designed to show it clearly. Most investors think they know how they’re doing. In reality, they usually don’t.
Why Performance Tracking Is Broken (By Design)
Broker platforms are not built to help you optimize performance.
They are built to:
→ meet regulatory requirements
→ report taxable activity
→ show current positions and balances
→ provide legally required disclosures
That’s it.
Performance reporting exists — but it’s secondary, often buried in menus, inconsistent across accounts, hard to interpret, or fragile when accounts move. Brokers give you what regulators require — not what investors need for self-assessment.
This isn’t malicious on their part. It’s business.
Why Broker “Performance” Tools Fall Short
Most broker dashboards focus on unrealized gains, position-level returns, and time-weighted performance snapshots. These are useful for compliance and reporting.
They are terrible for answering the real question: “How efficiently is my money compounding over time?”
Once you add cash at different times, reinvest dividends, transfer accounts, or switch brokers for incentives or lower costs, your historical performance becomes fragmented, incomplete, and misleading. Over time, you lose clarity, transparency, and performance visibility.
And the more active or optimized you are as an investor, the worse the reporting becomes.
Why CAGR Breaks Most Software
CAGR is hard because it ignores convenience.
It requires:
→ tracking every cash inflow
→ tracking every cash outflow
→ reconciling transfers between brokers
→ separating performance from behaviour
Most software avoids this because:
→ it’s complex
→ it’s computationally heavier
→ it exposes uncomfortable truths
So instead, platforms show simplified metrics that are compliant.
What CAGR Really Measures
CAGR doesn’t care which stocks you picked, how often you traded, or which broker you used. It asks one brutal question: “Given all the cash you put in and all the cash you took out — how fast did your money actually grow?”
That’s it.
It’s a measure of capital efficiency, discipline, and consistency.
Not intelligence.
Not effort.
The Hidden Cost of Not Knowing Your CAGR
You can’t answer:
“Is this strategy actually working?”
“Would a simple index ETF have done better?”
And without those answers, improvement is challenging as you don’t have a number to improve.
💡 Did You Know?
Most investors can tell you their best stock — but not how fast their portfolio has actually grown.
Markets don’t reward stories.
They reward efficient use of capital over time.

